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In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote ‘Yes’ or ‘No’ to Pinochet extending his rule for another eight years. Opposition leaders for the ‘No’ vote persuade a brash young advertising executive, René Saavedra, to spearhead their campaign. Against all odds, with scant resources and while under scrutiny by the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.
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Andres Gomez
Interesting and informative movie about the events that started the transition in Chile from the dictatorship to the democracy.
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This is an amazing true story. The directing feels messy, but it's clear that it was intended to imitate the mess that surrounded this story in real life.
Pinochet was one of several dictators that was installed by United States through the agency of the CIA. Why? We can only guess that the sitting Chilean president had left leanings which seems to piss off Americans to no end. (Health care? Oh no - that would be socialist!! Much better to let citizens die or go bankrupt trying to survive.)
The USA's little puppet then proceeded to murder and torture thousands of Chileans. Quite probably, the US trained those torturers. The official count is 29,000, plus 3000 dead, plus an uncounted nu…
CinemaSerf
Fifteen years into his dictatorship, Augusto Pinochet was compelled by international pressure to hold a plebiscite on continuing his rule over Chile for a further eight years. With the entire political and media establishment behind him, his supporters expected a bit of a cake walk - but they hadn’t factored on the creative force of the “no” campaign that was being framed by “René Saavedra” (Gael García Bernal). He was more used to running commercial advertisements for soft drinks, but when his agency are given what looks like the poisoned chalice to challenge the government, he allies himself with what little there is by way of open opposition and proceeds to create a campaign that causes r…
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